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  • Red Heart Celebrating 80 Years

About Red Heart

Red Heart is proud to be America's Favorite Yarn and one of the most trusted brands for knitters and crocheters. For 80 years, Red Heart has been at the center of joy-filled memories for the giver and the receiver of hand-made, one-of-a-kind creations given from the heart.

Our wide selection of yarns are regularly used by by knitters or crocheters in the USA, and are the winner of the Women's Choice Award for America's most recommended yarn brand. With a suite of quality, trusted yarns and knitting and crochet supplies, along with over 3,000 free patterns to spark imagination, Red Heart's mission is to inspire joy in each person it touches. The joy of making, the joy of giving, and the joy of receiving - Red Heart is at the center—giving you the supplies to create something special, handmade and long-lasting.

Red Heart has an English site accessible worldwide that is geared towards North America, and uses United States terminology for the patterns. There is also a Spanish site accessible worldwide geared towards Mexico and South America, and uses Mexican terminology for the patterns. You can switch between the websites by using the options on the upper left of the page.

Red Heart is part of the Coats family of brands in the crafts and notions category. Included are such brands as Aunt Lydia's crochet threads, Susan Bates hooks, needles and accessories, Coats zippers and all of the Coats & Clark sewing threads.

Coats has a rich heritage dating to the early 1800's and generations of needle crafters around the world have looked to Coats for our signature quality and inspiration. Coats history is interwoven with many key innovations dating back to the beginning of the industrial revolution. Today Coats continues to innovate through ongoing research and product development.

1935 1935-1936
Red Heart takes her first beat. Chadwick's Red Heart first sold in US in September 1936.
1942 1942
Pattern books were developed retailing at 10 cents each.
1952 1952
Tangle Proof pull-out skein was developed.
1955 1955
Brand name is changed from Chadwick's Red Heart to Coats & Clark's Red Heart.
2010 2010
Celebrating over 75 years. Launch of RedHeart.com
2016 2016
Red Heart celebrates over 80 years of bringing joy. Launch of redesigned brand.